Fred Fröhlich / Projects
© 1994-2010 Fred Fröhlich
JA2, Page 01
Video Installation for 44 Public LED Screens, 2005
The video animation JA II consists of 25 Russian words with exclusively positive connotations as well as numerical values calculated using a formula. The phrases and their respective word-values were shown for 15 seconds at such a speed that they were only fleetingly legible. The clip was specifically produced to be feed into a huge private network for publicly-displayed video advertising. It was displayed during one Month every 5 minutes throughout Russia on 44 big screens.
JA II, Installation view Ulitza Chelyuskintsev Jekaterinburg, Russia, 2005