Fred Fröhlich / Projects
© 1994-2010 Fred Fröhlich
JA1, Page 01
Video Installation in Public Space, 1994
The animation JA (YES) was made for viewing on a video advertising screen in public space. The work is based on 25 phrases with exclusively positive content, which run in a very high frame rate. Synchronized with the terms numbers are shown, which were generated with an equation. Quality (word) and quantity (number) function as counterparts within the installation. The medium is the massage - advertising is reduced to its formal elements: the claim and the price.
JA, video installation, 17 sec, loop, installation view Gerberstr. Leipzig, Germany, 1994